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Jaeger-LeCoultre x The GCC Director's Association

The GCCDA

Apr 26, 2024

GCCDA event

This May, through a richly immersive experience staged in Dubai, Jaeger-LeCoultre with The GCC Director's Association (GCCDA) to discover how the pursuit of precision has advanced the art of fine watchmaking over the course of almost 200 years.


Following the debut of ‘The Precision Pioneer’ at Watches and Wonders Geneva in April, the UAE is the first stop on a world tour. Located at The Space at ICD Brookfield Place in DIFC, ‘The Precision Pioneer’.


Book now to be part of Jaeger-LeCoultre's pursuit of precision with The GCC Director's Association (GCCDA) , and discover why precision is crucially important at every stage of the watchmaking process during our Discovery Workshop.


BOOK YOUR JLC'S WORKSHOP

Limited seats by Workshop


🗓️ Friday 10th May 2024 

🗓️ Wednesday 15th May 2024 

🗓️ Friday 17th May 2024 


Contact us to book your workshop: alizard@gccda.com /  bdd@gccda.com


GCCDA's Members will discover the story of precision through four major themes: The Precision of Production and Decoration, The Precision of Chronometry, The Precision of Regulating Organs and The Precision of Complications.


The experience will be enriched by:

  • Hands-on watchmaking Discovery Workshops;

  • A space devoted to the video series ‘In the Making’, which reveals the secrets of many skills practised in Jaeger-LeCoultre’s integrated Manufacture;

  • A live demonstration of key stages in watchmaking production;

  • The Precision Atelier, serving a menu of bites and paired beverages created exclusively for Jaeger-LeCoultre by two Michelin-starred chef Himanshu Saini;

  • A series of new light-painting works created under the latest Made of Makers programme;

  • An exceptional new limited-edition watch that will make its world debut.

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